Google Adwords? Is this the same as SEO?

Google offers adverts on their search engine to practically any company in the world. These adverts appear as “Sponsored Links” but the proper name for them is Google Adwords. They appear above and to the right of natural Google results and are always relevant to what you are searching for. Adwords is a short term solution for people, if you would prefer long term results then check out our SEO page.

Hundreds of thousands of companies across the globe use Google AdWords to promote their products and services on the internet. Advertisers bid in an open and competitive auction to have their ads displayed alongside the relative search results. The geographic location and time of day for their ads to appear can be set by the user resulting in the distribution of useful and relevant tailored adverts that become a valuable form of information in their own right.

If you have ever had a company cold calling you up, claiming they can get you on the top of Google for X amount of pounds (or Ugandan dollars), then this is what they are selling – and for some people Adwords work amazingly. Unfortunately, for some companies, they are a total waste of money.

The only way to know for sure is to get dijitul to carry out a site and industry analysis from which we can work out if Adwords is right for you. Contact one of our team today to find out if Google Adwords is right for your business.

If you are looking for a way to naturally climb the search engines, please read our page about Search Engine Optimisation.